{"id":502,"date":"2026-09-30T09:44:54","date_gmt":"2026-09-30T01:44:54","guid":{"rendered":"https:\/\/www.longgongyi.com\/?p=502"},"modified":"2026-10-19T23:11:07","modified_gmt":"2026-10-19T15:11:07","slug":"%e7%a8%8b%e9%be%99%e7%ae%80%e4%bb%8b-about-jackia-cheng","status":"publish","type":"post","link":"https:\/\/www.longgongyi.com\/?p=502","title":{"rendered":"\u7a0b\u9f99\u7b80\u4ecb | About Jackie.Cheng"},"content":{"rendered":"\n<style>\n.language-nav {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 10px;\n  align-items: center;\n  padding: 16px;\n  margin: 20px 0;\n  border: 1px solid #e5e7eb;\n  border-radius: 10px;\n  background: #f8fafc;\n}\n.language-nav strong {\n  width: 100%;\n  margin-bottom: 4px;\n}\n.language-nav a {\n  display: inline-block;\n  padding: 8px 14px;\n  border: 1px solid #d1d5db;\n  border-radius: 6px;\n  background: #fff;\n  color: #334155;\n  text-decoration: none;\n  font-size: 14px;\n}\n.language-nav a:hover {\n  background: #e2e8f0;\n  color: #0f172a;\n}\nhtml {\n  scroll-behavior: smooth;\n}\n<\/style>\n\n<div class=\"language-nav\">\n  <strong>\u9009\u62e9\u8bed\u8a00 \/ Select Language<\/strong>\n  <a href=\"#lang-zh\">\u4e2d\u6587<\/a>\n  <a href=\"#lang-en\">English<\/a>\n  <a href=\"#lang-ja\">\u65e5\u672c\u8a9e<\/a>\n  <a href=\"#lang-es\">Espa\u00f1ol<\/a>\n  <a href=\"#lang-de\">Deutsch<\/a>\n  <a href=\"#lang-fr\">Fran\u00e7ais<\/a>\n  <a href=\"#lang-ko\">\ud55c\uad6d\uc5b4<\/a>\n  <a href=\"#lang-hi\">\u0939\u093f\u0928\u094d\u0926\u0940<\/a>\n  <a href=\"#lang-ar\">\u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/a>\n  <a href=\"#lang-pt\">Portugu\u00eas<\/a>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"617\" src=\"https:\/\/www.longgongyi.com\/wp-content\/uploads\/2026\/09\/\u7a0b\u9f99.jpg\" alt=\"jackie.cheng\" class=\"wp-image-503\" srcset=\"https:\/\/www.longgongyi.com\/wp-content\/uploads\/2026\/09\/\u7a0b\u9f99.jpg 617w, 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class=\"wp-block-paragraph\">\u968f\u7740\u4e92\u8054\u7f51\u8425\u9500\u73af\u5883\u548c\u6280\u672f\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u6211\u7684\u4e13\u4e1a\u65b9\u5411\u4e5f\u4ece\u4f20\u7edfSEO\u3001SEM\u548c\u7f51\u7ad9\u63a8\u5e7f\uff0c\u9010\u6b65\u5ef6\u4f38\u81f3Google SEO\u3001\u5916\u8d38\u7f51\u7edc\u63a8\u5e7f\u3001\u77ed\u89c6\u9891\u8425\u9500\u3001\u5185\u5bb9\u8425\u9500\u4ee5\u53caAI\u641c\u7d22\u4e0eGEO\u3002\u6211\u6301\u7eed\u5173\u6ce8\u641c\u7d22\u5f15\u64ce\u4e0eAI\u6280\u672f\u7684\u53d1\u5c55\uff0c\u63a2\u7d22\u5982\u4f55\u5e2e\u52a9\u4f01\u4e1a\u66f4\u597d\u5730\u5448\u73b0\u54c1\u724c\u4ef7\u503c\u3001\u4ea7\u54c1\u4f18\u52bf\u4e0e\u4e13\u4e1a\u80fd\u529b\uff0c\u63d0\u5347\u4f01\u4e1a\u5728\u4f20\u7edf\u641c\u7d22\u548cAI\u641c\u7d22\u73af\u5883\u4e2d\u7684\u53ef\u89c1\u5ea6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u524d\uff0c\u6211\u4e3b\u8981\u4e13\u6ce8\u4e8e\u4f01\u4e1a\u7f51\u7edc\u8425\u9500\u3001Google SEO\u3001\u5916\u8d38\u63a8\u5e7f\u3001\u77ed\u89c6\u9891\u8425\u9500\u53caAI\u641c\u7d22\u76f8\u5173\u9886\u57df\uff0c\u5e0c\u671b\u901a\u8fc7\u6301\u7eed\u7684\u5b9e\u8df5\u4e0e\u63a2\u7d22\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5efa\u7acb\u66f4\u52a0\u7a33\u5b9a\u3001\u957f\u671f\u7684\u7ebf\u4e0a\u83b7\u5ba2\u6e20\u9053\uff0c\u63d0\u5347\u54c1\u724c\u5f71\u54cd\u529b\u4e0e\u6570\u5b57\u5316\u8425\u9500\u80fd\u529b\u3002<\/p>\n\n\n\n<h2 id=\"lang-en\" class=\"wp-block-heading\">Jackie.Cheng | Digital Marketing &amp; SEO Professional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I have an academic background in e-commerce and extensive hands-on experience in online marketing, SEO, and corporate digital marketing. My professional experience spans corporate online promotion, website operations, search engine marketing, marketing consulting, project management, corporate training, and digital marketing services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Early in my career, I focused on corporate website promotion, Baidu SEO, SEM, and website optimization. I later expanded my expertise to Google SEO, international digital marketing, and export marketing, helping businesses reach domestic and international markets through search engines, website content, and other online channels. Throughout my career, I have held positions including Project Operations Director at Shanghai Aopeng Enterprise Management Consulting Co., Ltd. (\u4e0a\u6d77\u5965\u9e4f\u4f01\u4e1a\u7ba1\u7406\u54a8\u8be2\u6709\u9650\u516c\u53f8), Online Marketing Consultant at Shanghai Jiujian Tang Mechanical and Electrical Equipment Co., Ltd. (\u4e0a\u6d77\u7396\u95f4\u5802\u673a\u7535\u8bbe\u5907\u6709\u9650\u516c\u53f8), and General Manager of Hebei Jiuxin Culture Media Co., Ltd. (\u6cb3\u5317\u4e5d\u946b\u6587\u5316\u4f20\u5a92\u6709\u9650\u516c\u53f8). I have also been involved in founding Zedi Ersheng Grain Baijiu (\u62e9\u5730\u800c\u751f\u7cae\u98df\u767d\u9152).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since around 2013, I have been sharing knowledge about online marketing and providing training and consulting services to businesses. I have delivered online marketing training or advisory services to organizations including Shanghai Automotive Group (\u4e0a\u6c7d\u96c6\u56e2), Hebei Jingye Group (\u6cb3\u5317\u656c\u4e1a\u96c6\u56e2), and the EMBA Executive Program at Qingdao University (\u9752\u5c9b\u5927\u5b66). My experience covers a wide range of industries, including automotive, heating, ventilation and air conditioning (HVAC), industrial manufacturing, heavy industry, safety glass, embroidery and crafts, water treatment, and environmental instrumentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the digital marketing landscape and technologies continue to evolve, my professional focus has expanded from traditional SEO, SEM, and website promotion to Google SEO, international trade marketing, short-form video marketing, content marketing, AI-powered search, and Generative Engine Optimization (GEO). I continuously explore how search engines and AI technologies interpret businesses, brands, products, and professional content, seeking to help companies communicate their brand value, product advantages, and expertise more effectively while improving their visibility in both traditional search engines and AI-powered search environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, I focus on corporate online marketing, Google SEO, export marketing, short-form video marketing, and AI search. Through continuous practical experience and exploration, I aim to help businesses establish more stable and sustainable online customer acquisition channels, strengthen brand awareness, and enhance their long-term digital marketing capabilities.<\/p>\n\n\n\n<h2 id=\"lang-ja\" class=\"wp-block-heading\">\u7a0b\u9f8d\uff08\u30c1\u30a7\u30f3\u30fb\u30ed\u30f3\uff09\uff5cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u52d9\u5bb6<\/h2>\n\n\n\n<p 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class=\"wp-block-paragraph\">2013\u5e74\u9803\u304b\u3089\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u77e5\u8b58\u306e\u767a\u4fe1\u3084\u4f01\u696d\u7814\u4fee\u306b\u3082\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002\u4e0a\u6d77\u6c7d\u8eca\u96c6\u56e3\uff08\u4e0a\u6c7d\u96c6\u56e2\uff09\u3001\u6cb3\u5317\u656c\u696d\u30b0\u30eb\u30fc\u30d7\uff08\u6cb3\u5317\u656c\u4e1a\u96c6\u56e2\uff09\u3001\u9752\u5cf6\u5927\u5b66\uff08\u9752\u5c9b\u5927\u5b66\uff09\u306eEMBA\u7d4c\u55b6\u8005\u30af\u30e9\u30b9\u306a\u3069\u306e\u4f01\u696d\u30fb\u6559\u80b2\u6a5f\u95a2\u306b\u5bfe\u3057\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7814\u4fee\u3084\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u81ea\u52d5\u8eca\u3001\u7a7a\u8abf\u30fb\u6696\u623f\u8a2d\u5099\u3001\u7523\u696d\u88fd\u9020\u3001\u91cd\u5de5\u696d\u3001\u5b89\u5168\u30ac\u30e9\u30b9\u3001\u523a\u7e4d\u30fb\u5de5\u82b8\u3001\u6c34\u51e6\u7406\u3001\u74b0\u5883\u8a08\u6e2c\u6a5f\u5668\u306a\u3069\u3001\u591a\u69d8\u306a\u696d\u754c\u3067\u306e\u7d4c\u9a13\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u74b0\u5883\u3068\u6280\u8853\u306e\u9032\u5316\u306b\u4f34\u3044\u3001\u79c1\u306e\u5c02\u9580\u5206\u91ce\u3082\u5f93\u6765\u306eSEO\u3001SEM\u3001Web\u30b5\u30a4\u30c8\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u3001Google SEO\u3001\u6d77\u5916\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001AI\u691c\u7d22\u3001GEO\uff08\u751f\u6210\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u3078\u3068\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084AI\u6280\u8853\u304c\u4f01\u696d\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u88fd\u54c1\u3001\u5c02\u9580\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3069\u306e\u3088\u3046\u306b\u7406\u89e3\u3059\u308b\u304b\u3092\u7d99\u7d9a\u7684\u306b\u7814\u7a76\u3057\u3001\u4f01\u696d\u304c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3001\u88fd\u54c1\u306e\u5f37\u307f\u3001\u5c02\u9580\u6027\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u4f1d\u3048\u3001\u5f93\u6765\u578b\u691c\u7d22\u3068AI\u691c\u7d22\u306e\u53cc\u65b9\u3067\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u308b\u3088\u3046\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5728\u306f\u3001\u4f01\u696d\u5411\u3051Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001Google SEO\u3001\u6d77\u5916\u5411\u3051\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001AI\u691c\u7d22\u3092\u4e2d\u5fc3\u306b\u6d3b\u52d5\u3057\u3066\u3044\u307e\u3059\u3002\u7d99\u7d9a\u7684\u306a\u5b9f\u8df5\u3068\u63a2\u7a76\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u304c\u5b89\u5b9a\u7684\u304b\u3064\u6301\u7d9a\u53ef\u80fd\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u96c6\u5ba2\u30c1\u30e3\u30cd\u30eb\u3092\u69cb\u7bc9\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u3068\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u80fd\u529b\u3092\u9ad8\u3081\u3089\u308c\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"lang-es\" class=\"wp-block-heading\">Cheng largo | Especialista en Marketing Online y Marketing Digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tengo formaci\u00f3n acad\u00e9mica en comercio electr\u00f3nico y una amplia experiencia pr\u00e1ctica en marketing online, SEO y marketing digital empresarial. Mi trayectoria profesional abarca la promoci\u00f3n empresarial en Internet, la gesti\u00f3n de sitios web, el marketing en buscadores, la consultor\u00eda de marketing, la gesti\u00f3n de proyectos, la formaci\u00f3n corporativa y los servicios de marketing digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al inicio de mi carrera, me centr\u00e9 en la promoci\u00f3n de sitios web empresariales, el SEO en Baidu, el SEM y la optimizaci\u00f3n web. Posteriormente, ampli\u00e9 mi especializaci\u00f3n al SEO en Google, el marketing digital internacional y la promoci\u00f3n comercial para la exportaci\u00f3n, ayudando a las empresas a desarrollar sus mercados nacionales e internacionales mediante motores de b\u00fasqueda, contenidos web y otros canales digitales. A lo largo de mi trayectoria, he ocupado cargos como director de operaciones de proyectos en la Sociedad Limitada de Consultor\u00eda en Gesti\u00f3n Empresarial Aopeng de Shangh\u00e1i (\u4e0a\u6d77\u5965\u9e4f\u4f01\u4e1a\u7ba1\u7406\u54a8\u8be2\u6709\u9650\u516c\u53f8), consultor de marketing online en la Sociedad Limitada de Equipos Mec\u00e1nicos y El\u00e9ctricos Jiujian Tang de Shangh\u00e1i (\u4e0a\u6d77\u7396\u95f4\u5802\u673a\u7535\u8bbe\u5907\u6709\u9650\u516c\u53f8) y director general de la Sociedad Limitada de Medios Culturales Jiuxin de Hebei (\u6cb3\u5317\u4e5d\u946b\u6587\u5316\u4f20\u5a92\u6709\u9650\u516c\u53f8). Tambi\u00e9n he participado en la fundaci\u00f3n de la marca de licor chino elaborado a partir de cereales \u00ab\u62e9\u5730\u800c\u751f\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde aproximadamente 2013, comparto conocimientos sobre marketing online y ofrezco formaci\u00f3n y asesoramiento a empresas. He impartido formaci\u00f3n o prestado servicios de consultor\u00eda en marketing digital a organizaciones como el Grupo Automovil\u00edstico de Shangh\u00e1i (\u4e0a\u6c7d\u96c6\u56e2), el Grupo Jingye de Hebei (\u6cb3\u5317\u656c\u4e1a\u96c6\u56e2) y el programa EMBA para directivos de la Universidad de Qingdao (\u9752\u5c9b\u5927\u5b66). Mi experiencia abarca sectores como la automoci\u00f3n, la climatizaci\u00f3n y los sistemas de calefacci\u00f3n, ventilaci\u00f3n y aire acondicionado (HVAC), la fabricaci\u00f3n industrial, la industria pesada, el vidrio de seguridad, el bordado y la artesan\u00eda, el tratamiento del agua y la instrumentaci\u00f3n medioambiental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que evolucionan las tecnolog\u00edas y el entorno del marketing digital, he ampliado mi especializaci\u00f3n desde el SEO, el SEM y la promoci\u00f3n web tradicionales hasta el SEO en Google, el marketing internacional, el marketing de v\u00eddeos cortos, el marketing de contenidos, la b\u00fasqueda mediante inteligencia artificial y la optimizaci\u00f3n para motores generativos (GEO). Investigo continuamente c\u00f3mo los motores de b\u00fasqueda y la IA interpretan las empresas, las marcas, los productos y los contenidos especializados, con el objetivo de ayudar a las empresas a comunicar mejor el valor de sus marcas, las ventajas de sus productos y sus conocimientos especializados, mejorando su visibilidad tanto en los buscadores tradicionales como en las plataformas de b\u00fasqueda basadas en IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, me especializo en marketing online empresarial, SEO en Google, promoci\u00f3n para el comercio internacional, marketing de v\u00eddeos cortos y b\u00fasqueda mediante IA. A trav\u00e9s de la pr\u00e1ctica y la mejora continuas, busco ayudar a las empresas a construir canales sostenibles de captaci\u00f3n de clientes online, reforzar su presencia de marca y desarrollar capacidades de marketing digital a largo plazo.<\/p>\n\n\n\n<h2 id=\"lang-de\" class=\"wp-block-heading\">Cheng Long | Praktiker f\u00fcr Online-Marketing und digitales Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ich habe einen akademischen Hintergrund im E-Commerce und verf\u00fcge \u00fcber langj\u00e4hrige praktische Erfahrung in den Bereichen Online-Marketing, SEO und digitales Marketing f\u00fcr Unternehmen. Mein beruflicher Werdegang umfasst die Online-Vermarktung von Unternehmen, den Betrieb von Websites, Suchmaschinenmarketing, Marketingberatung, Projektmanagement, Unternehmensschulungen und digitale Marketingdienstleistungen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zu Beginn meiner beruflichen Laufbahn konzentrierte ich mich auf die Online-Vermarktung von Unternehmenswebsites, Baidu-SEO, SEM und die Website-Optimierung. Im Laufe der Zeit erweiterte ich mein Fachgebiet auf Google SEO, internationales digitales Marketing und Online-Marketing f\u00fcr Exportgesch\u00e4fte. Dabei unterst\u00fctze ich Unternehmen dabei, \u00fcber Suchmaschinen, Website-Inhalte und weitere digitale Kan\u00e4le nationale und internationale M\u00e4rkte zu erschlie\u00dfen. In meiner bisherigen Laufbahn war ich unter anderem als Leiter des Projektbetriebs bei der Gesellschaft mit beschr\u00e4nkter Haftung f\u00fcr Unternehmensmanagementberatung Aopeng Shanghai (\u4e0a\u6d77\u5965\u9e4f\u4f01\u4e1a\u7ba1\u7406\u54a8\u8be2\u6709\u9650\u516c\u53f8), als Online-Marketingberater bei der Gesellschaft mit beschr\u00e4nkter Haftung f\u00fcr Maschinen und Elektrotechnik Jiujian Tang Shanghai (\u4e0a\u6d77\u7396\u95f4\u5802\u673a\u7535\u8bbe\u5907\u6709\u9650\u516c\u53f8) sowie als Gesch\u00e4ftsf\u00fchrer der Gesellschaft mit beschr\u00e4nkter Haftung f\u00fcr Kulturmedien Jiuxin Hebei (\u6cb3\u5317\u4e5d\u946b\u6587\u5316\u4f20\u5a92\u6709\u9650\u516c\u53f8) t\u00e4tig. Au\u00dferdem war ich an der Gr\u00fcndung der Marke \u201e\u62e9\u5730\u800c\u751f\u201c f\u00fcr chinesischen Getreidebrand beteiligt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seit etwa 2013 teile ich mein Wissen \u00fcber Online-Marketing und biete Schulungen sowie Beratungsleistungen f\u00fcr Unternehmen an. Ich habe Online-Marketing-Schulungen oder Beratungsleistungen f\u00fcr Organisationen wie den Automobilkonzern Shanghai (\u4e0a\u6c7d\u96c6\u56e2), die Jingye-Gruppe Hebei (\u6cb3\u5317\u656c\u4e1a\u96c6\u56e2) und das EMBA-F\u00fchrungskr\u00e4fteprogramm der Universit\u00e4t Qingdao (\u9752\u5c9b\u5927\u5b66) durchgef\u00fchrt. Meine Branchenerfahrung umfasst unter anderem die Automobilindustrie, Heizungs-, L\u00fcftungs- und Klimatechnik (HLK), die industrielle Fertigung, den Schwerindustriesektor, Sicherheitsglas, Stickerei und Kunsthandwerk, Wasseraufbereitung sowie Umweltmesstechnik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit der Weiterentwicklung des digitalen Marketings und seiner Technologien hat sich mein fachlicher Schwerpunkt von traditionellem SEO, SEM und Website-Marketing auf Google SEO, internationales Marketing, Kurzvideomarketing, Content-Marketing, KI-gest\u00fctzte Suche und Generative Engine Optimization (GEO) erweitert. Ich besch\u00e4ftige mich kontinuierlich damit, wie Suchmaschinen und KI-Systeme Unternehmen, Marken, Produkte und Fachinhalte verstehen. Mein Ziel ist es, Unternehmen dabei zu unterst\u00fctzen, ihren Markenwert, ihre Produktvorteile und ihre Fachkompetenz \u00fcberzeugender zu vermitteln und ihre Sichtbarkeit sowohl in klassischen Suchmaschinen als auch in KI-gest\u00fctzten Suchumgebungen zu verbessern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Derzeit konzentriere ich mich auf Online-Marketing f\u00fcr Unternehmen, Google SEO, internationales Marketing f\u00fcr den Au\u00dfenhandel, Kurzvideomarketing und KI-Suche. Durch kontinuierliche praktische Arbeit und Weiterentwicklung m\u00f6chte ich Unternehmen dabei unterst\u00fctzen, nachhaltige Kan\u00e4le zur Online-Kundengewinnung aufzubauen, ihre Markenbekanntheit zu steigern und langfristige digitale Marketingkompetenzen zu entwickeln.<\/p>\n\n\n\n<h2 id=\"lang-fr\" class=\"wp-block-heading\">Cheng Long | Sp\u00e9cialiste du marketing en ligne et du marketing num\u00e9rique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Issu d\u2019une formation en commerce \u00e9lectronique, je poss\u00e8de une solide exp\u00e9rience pratique dans le marketing en ligne, le r\u00e9f\u00e9rencement naturel (SEO) et le marketing num\u00e9rique des entreprises. Mon parcours professionnel couvre la promotion des entreprises sur Internet, la gestion de sites web, le marketing sur les moteurs de recherche, le conseil en marketing, la gestion de projets, la formation en entreprise et les services de marketing num\u00e9rique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au d\u00e9but de ma carri\u00e8re, je me suis principalement consacr\u00e9 \u00e0 la promotion de sites web d\u2019entreprise, au r\u00e9f\u00e9rencement sur Baidu, au r\u00e9f\u00e9rencement payant (SEM) et \u00e0 l\u2019optimisation de sites web. J\u2019ai ensuite \u00e9largi mon expertise au r\u00e9f\u00e9rencement sur Google, au marketing num\u00e9rique international et \u00e0 la promotion en ligne destin\u00e9e aux entreprises exportatrices. J\u2019aide ainsi les entreprises \u00e0 d\u00e9velopper leurs march\u00e9s nationaux et internationaux gr\u00e2ce aux moteurs de recherche, aux contenus web et \u00e0 d\u2019autres canaux num\u00e9riques. Au cours de ma carri\u00e8re, j\u2019ai notamment occup\u00e9 les fonctions de directeur des op\u00e9rations de projets au sein de la Soci\u00e9t\u00e9 \u00e0 responsabilit\u00e9 limit\u00e9e de conseil en gestion d\u2019entreprise Aopeng de Shanghai (\u4e0a\u6d77\u5965\u9e4f\u4f01\u4e1a\u7ba1\u7406\u54a8\u8be2\u6709\u9650\u516c\u53f8), de consultant en marketing en ligne aupr\u00e8s de la Soci\u00e9t\u00e9 \u00e0 responsabilit\u00e9 limit\u00e9e d\u2019\u00e9quipements m\u00e9caniques et \u00e9lectriques Jiujian Tang de Shanghai (\u4e0a\u6d77\u7396\u95f4\u5802\u673a\u7535\u8bbe\u5907\u6709\u9650\u516c\u53f8) et de directeur g\u00e9n\u00e9ral de la Soci\u00e9t\u00e9 \u00e0 responsabilit\u00e9 limit\u00e9e de m\u00e9dias culturels Jiuxin du Hebei (\u6cb3\u5317\u4e5d\u946b\u6587\u5316\u4f20\u5a92\u6709\u9650\u516c\u53f8). J\u2019ai \u00e9galement particip\u00e9 \u00e0 la cr\u00e9ation de la marque de spiritueux chinois \u00e0 base de c\u00e9r\u00e9ales \u00ab \u62e9\u5730\u800c\u751f \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis environ 2013, je partage mes connaissances en marketing en ligne et propose des formations ainsi que des services de conseil aux entreprises. J\u2019ai dispens\u00e9 des formations ou fourni des conseils en marketing num\u00e9rique \u00e0 des organisations telles que le Groupe automobile de Shanghai (\u4e0a\u6c7d\u96c6\u56e2), le Groupe Jingye du Hebei (\u6cb3\u5317\u656c\u4e1a\u96c6\u56e2) et le programme EMBA destin\u00e9 aux dirigeants de l\u2019Universit\u00e9 de Qingdao (\u9752\u5c9b\u5927\u5b66). Mon exp\u00e9rience couvre plusieurs secteurs, notamment l\u2019automobile, le chauffage, la ventilation et la climatisation (CVC), la fabrication industrielle, l\u2019industrie lourde, le verre de s\u00e9curit\u00e9, la broderie et l\u2019artisanat, le traitement de l\u2019eau et les instruments de mesure environnementale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec l\u2019\u00e9volution constante des technologies et de l\u2019environnement du marketing num\u00e9rique, mon domaine d\u2019expertise s\u2019est \u00e9tendu du SEO, du SEM et de la promotion web traditionnels au r\u00e9f\u00e9rencement sur Google, au marketing international, au marketing vid\u00e9o court, au marketing de contenu, \u00e0 la recherche assist\u00e9e par l\u2019intelligence artificielle et \u00e0 l\u2019optimisation pour les moteurs g\u00e9n\u00e9ratifs (GEO). Je m\u2019int\u00e9resse continuellement \u00e0 la mani\u00e8re dont les moteurs de recherche et l\u2019IA interpr\u00e8tent les entreprises, les marques, les produits et les contenus sp\u00e9cialis\u00e9s. Mon objectif est d\u2019aider les entreprises \u00e0 mieux pr\u00e9senter la valeur de leur marque, les avantages de leurs produits et leur expertise, tout en am\u00e9liorant leur visibilit\u00e9 dans les moteurs de recherche traditionnels et les environnements de recherche fond\u00e9s sur l\u2019IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, je me concentre sur le marketing en ligne des entreprises, le SEO sur Google, la promotion \u00e0 l\u2019international pour le commerce ext\u00e9rieur, le marketing vid\u00e9o court et la recherche par IA. Gr\u00e2ce \u00e0 une d\u00e9marche fond\u00e9e sur l\u2019exp\u00e9rience pratique et l\u2019am\u00e9lioration continue, je souhaite aider les entreprises \u00e0 d\u00e9velopper des canaux durables d\u2019acquisition de clients en ligne, \u00e0 renforcer leur notori\u00e9t\u00e9 et \u00e0 construire une strat\u00e9gie de marketing num\u00e9rique p\u00e9renne.<\/p>\n\n\n\n<h2 id=\"lang-ko\" class=\"wp-block-heading\">\uccad\ub8fd(\u7a0b\u9f99) | \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ubc0f \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc2e4\ubb34 \uc804\ubb38\uac00<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc800\ub294 \uc804\uc790\uc0c1\uac70\ub798\ub97c \uc804\uacf5\ud588\uc73c\uba70, \uc624\ub79c \uae30\uac04 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305, SEO \ubc0f \uae30\uc5c5 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c \uc2e4\ubb34 \uacbd\ud5d8\uc744 \uc313\uc544 \uc654\uc2b5\ub2c8\ub2e4. \uae30\uc5c5 \uc628\ub77c\uc778 \ud64d\ubcf4, \uc6f9\uc0ac\uc774\ud2b8 \uc6b4\uc601, \uac80\uc0c9\uc5d4\uc9c4 \ub9c8\ucf00\ud305, \ub9c8\ucf00\ud305 \ucee8\uc124\ud305, \ud504\ub85c\uc81d\ud2b8 \uc6b4\uc601, \uae30\uc5c5 \uad50\uc721 \ubc0f \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0\uc11c \ud65c\ub3d9\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uacbd\ub825 \ucd08\uae30\uc5d0\ub294 \uae30\uc5c5 \uc6f9\uc0ac\uc774\ud2b8 \ud64d\ubcf4, \ubc14\uc774\ub450 SEO, SEM \ubc0f \uc6f9\uc0ac\uc774\ud2b8 \ucd5c\uc801\ud654\uc5d0 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 \uad6c\uae00 SEO, \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubc0f \uc218\ucd9c \uae30\uc5c5\uc744 \uc704\ud55c \uc628\ub77c\uc778 \ud64d\ubcf4\ub85c \uc804\ubb38 \ubd84\uc57c\ub97c \ud655\uc7a5\ud558\uc5ec, \uac80\uc0c9\uc5d4\uc9c4\uacfc \uc6f9\uc0ac\uc774\ud2b8 \ucf58\ud150\uce20 \ubc0f \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \ud1b5\ud574 \uae30\uc5c5\uc758 \uad6d\ub0b4\uc678 \uc2dc\uc7a5 \uc9c4\ucd9c\uc744 \uc9c0\uc6d0\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uacbd\ub825\uc73c\ub85c\ub294 \uc0c1\ud558\uc774 \uc544\uc624\ud391 \uae30\uc5c5\uacbd\uc601\ucee8\uc124\ud305 \uc720\ud55c\ud68c\uc0ac(\u4e0a\u6d77\u5965\u9e4f\u4f01\u4e1a\u7ba1\u7406\u54a8\u8be2\u6709\u9650\u516c\u53f8)\uc758 \ud504\ub85c\uc81d\ud2b8 \uc6b4\uc601 \ucd1d\uad04, \uc0c1\ud558\uc774 \uc8fc\uc820\ud0d5 \uae30\uacc4\u00b7\uc804\uae30\uc124\ube44 \uc720\ud55c\ud68c\uc0ac(\u4e0a\u6d77\u7396\u95f4\u5802\u673a\u7535\u8bbe\u5907\u6709\u9650\u516c\u53f8)\uc758 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ucee8\uc124\ud134\ud2b8, \ud5c8\ubca0\uc774 \uc8fc\uc2e0 \ubb38\ud654\ubbf8\ub514\uc5b4 \uc720\ud55c\ud68c\uc0ac(\u6cb3\u5317\u4e5d\u946b\u6587\u5316\u4f20\u5a92\u6709\u9650\u516c\u53f8)\uc758 \ucd1d\uacbd\ub9ac \ub4f1\uc774 \uc788\uc73c\uba70, \u2018\u62e9\u5730\u800c\u751f\u2019 \uace1\ubb3c \uc6d0\ub8cc \uc911\uad6d \ubc31\uc8fc \ube0c\ub79c\ub4dc\uc758 \ucc3d\uc5c5\uc5d0\ub3c4 \ucc38\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2013\ub144\uacbd\ubd80\ud130 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \uc9c0\uc2dd\uc744 \uacf5\uc720\ud558\uace0 \uae30\uc5c5 \ub300\uc0c1 \uad50\uc721 \ubc0f \ucee8\uc124\ud305\uc744 \uc9c4\ud589\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc0c1\ud558\uc774 \uc790\ub3d9\ucc28 \uadf8\ub8f9(\u4e0a\u6c7d\u96c6\u56e2), \ud5c8\ubca0\uc774 \uc9d5\uc608 \uadf8\ub8f9(\u6cb3\u5317\u656c\u4e1a\u96c6\u56e2), \uce6d\ub2e4\uc624\ub300\ud559\uad50(\u9752\u5c9b\u5927\u5b66) EMBA \ucd5c\uace0\uacbd\uc601\uc790 \uacfc\uc815 \ub4f1 \uae30\uc5c5 \ubc0f \uae30\uad00\uc744 \ub300\uc0c1\uc73c\ub85c \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uacfc \ud64d\ubcf4 \uad00\ub828 \uad50\uc721 \ub610\ub294 \ucee8\uc124\ud305\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ucc28, \ub0c9\ub09c\ubc29\u00b7\ud658\uae30\u00b7\uacf5\uc870(HVAC), \uc0b0\uc5c5 \uc81c\uc870, \uc911\uacf5\uc5c5, \uc548\uc804\uc720\ub9ac, \uc790\uc218 \ubc0f \uacf5\uc608, \uc218\ucc98\ub9ac, \ud658\uacbd \uacc4\uce21\uae30\uae30 \ub4f1 \ub2e4\uc591\ud55c \uc0b0\uc5c5 \ubd84\uc57c\uc5d0\uc11c \uacbd\ud5d8\uc744 \uc313\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc778\ud130\ub137 \ub9c8\ucf00\ud305 \ud658\uacbd\uacfc \uae30\uc220\uc774 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uc800\uc758 \uc804\ubb38 \ubd84\uc57c\ub3c4 \uae30\uc874 SEO, SEM \ubc0f \uc6f9\uc0ac\uc774\ud2b8 \ud64d\ubcf4\uc5d0\uc11c \uad6c\uae00 SEO, \ud574\uc678 \uc2dc\uc7a5 \ub9c8\ucf00\ud305, \uc20f\ud3fc \uc601\uc0c1 \ub9c8\ucf00\ud305, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305, AI \uac80\uc0c9 \ubc0f \uc0dd\uc131\ud615 \uc5d4\uc9c4 \ucd5c\uc801\ud654(GEO)\ub85c \ud655\uc7a5\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uac80\uc0c9\uc5d4\uc9c4\uacfc AI \uae30\uc220\uc774 \uae30\uc5c5, \ube0c\ub79c\ub4dc, \uc81c\ud488 \ubc0f \uc804\ubb38 \ucf58\ud150\uce20\ub97c \uc5b4\ub5bb\uac8c \uc774\ud574\ud558\ub294\uc9c0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5f0\uad6c\ud558\uba70, \uae30\uc5c5\uc774 \ube0c\ub79c\ub4dc \uac00\uce58\uc640 \uc81c\ud488\uc758 \uc7a5\uc810, \uc804\ubb38\uc131\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uace0 \uae30\uc874 \uac80\uc0c9\uc5d4\uc9c4\uacfc AI \uae30\ubc18 \uac80\uc0c9 \ud658\uacbd \ubaa8\ub450\uc5d0\uc11c \uc628\ub77c\uc778 \uac00\uc2dc\uc131\uc744 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud604\uc7ac\ub294 \uae30\uc5c5 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305, \uad6c\uae00 SEO, \ud574\uc678 \ubb34\uc5ed \ub9c8\ucf00\ud305, \uc20f\ud3fc \uc601\uc0c1 \ub9c8\ucf00\ud305 \ubc0f AI \uac80\uc0c9 \ubd84\uc57c\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \uc2e4\ubb34 \uacbd\ud5d8\uacfc \uc5f0\uad6c\ub97c \ubc14\ud0d5\uc73c\ub85c \uae30\uc5c5\uc774 \uc548\uc815\uc801\uc774\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc628\ub77c\uc778 \uace0\uac1d \ud655\ubcf4 \ucc44\ub110\uc744 \uad6c\ucd95\ud558\uace0, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uba70, \uc7a5\uae30\uc801\uc778 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc5ed\ub7c9\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 id=\"lang-hi\" class=\"wp-block-heading\">\u091a\u0947\u0902\u0917 \u0932\u094b\u0902\u0917 (\u7a0b\u9f99) | \u0911\u0928\u0932\u093e\u0907\u0928 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0914\u0930 \u0921\u093f\u091c\u093f\u091f\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0935\u093f\u0936\u0947\u0937\u091c\u094d\u091e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u092e\u0947\u0930\u0940 \u0936\u0948\u0915\u094d\u0937\u0923\u093f\u0915 \u092a\u0943\u0937\u094d\u0920\u092d\u0942\u092e\u093f \u0908-\u0915\u0949\u092e\u0930\u094d\u0938 \u092e\u0947\u0902 \u0939\u0948 \u0914\u0930 \u092e\u0941\u091d\u0947 \u0911\u0928\u0932\u093e\u0907\u0928 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917, SEO \u0924\u0925\u093e \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u0947 \u0921\u093f\u091c\u093f\u091f\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u092e\u0947\u0902 \u0932\u0902\u092c\u0947 \u0938\u092e\u092f \u0915\u093e \u0935\u094d\u092f\u093e\u0935\u0939\u093e\u0930\u093f\u0915 \u0905\u0928\u0941\u092d\u0935 \u0939\u0948\u0964 \u092e\u0947\u0930\u0947 \u092a\u0947\u0936\u0947\u0935\u0930 \u0905\u0928\u0941\u092d\u0935 \u092e\u0947\u0902 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0911\u0928\u0932\u093e\u0907\u0928 \u092a\u094d\u0930\u091a\u093e\u0930, \u0935\u0947\u092c\u0938\u093e\u0907\u091f \u0938\u0902\u091a\u093e\u0932\u0928, \u0938\u0930\u094d\u091a \u0907\u0902\u091c\u0928 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917, \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u092a\u0930\u093e\u092e\u0930\u094d\u0936, \u092a\u0930\u093f\u092f\u094b\u091c\u0928\u093e \u092a\u094d\u0930\u092c\u0902\u0927\u0928, \u0915\u0949\u0930\u094d\u092a\u094b\u0930\u0947\u091f \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u0923 \u0914\u0930 \u0921\u093f\u091c\u093f\u091f\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0938\u0947\u0935\u093e\u090f\u0901 \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0902\u0964<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0905\u092a\u0928\u0947 \u0915\u0930\u093f\u092f\u0930 \u0915\u0947 \u0936\u0941\u0930\u0941\u0906\u0924\u0940 \u0926\u094c\u0930 \u092e\u0947\u0902 \u092e\u0948\u0902\u0928\u0947 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0935\u0947\u092c\u0938\u093e\u0907\u091f\u094b\u0902 \u0915\u0947 \u092a\u094d\u0930\u091a\u093e\u0930, Baidu SEO, SEM \u0914\u0930 \u0935\u0947\u092c\u0938\u093e\u0907\u091f \u0905\u0928\u0941\u0915\u0942\u0932\u0928 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u093f\u092f\u093e\u0964 \u0907\u0938\u0915\u0947 \u092c\u093e\u0926 \u092e\u0948\u0902\u0928\u0947 Google SEO, \u0905\u0902\u0924\u0930\u0930\u093e\u0937\u094d\u091f\u094d\u0930\u0940\u092f \u0921\u093f\u091c\u093f\u091f\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0914\u0930 \u0928\u093f\u0930\u094d\u092f\u093e\u0924-\u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0911\u0928\u0932\u093e\u0907\u0928 \u092a\u094d\u0930\u091a\u093e\u0930 \u0915\u0947 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u092e\u0947\u0902 \u0905\u092a\u0928\u0940 \u0935\u093f\u0936\u0947\u0937\u091c\u094d\u091e\u0924\u093e \u0915\u093e \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0915\u093f\u092f\u093e\u0964 \u092e\u0947\u0930\u093e \u0909\u0926\u094d\u0926\u0947\u0936\u094d\u092f \u0938\u0930\u094d\u091a \u0907\u0902\u091c\u0928, \u0935\u0947\u092c\u0938\u093e\u0907\u091f \u0938\u093e\u092e\u0917\u094d\u0930\u0940 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\u0648\u0628\u0631\u0646\u0627\u0645\u062c EMBA \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0628\u062c\u0627\u0645\u0639\u0629 \u062a\u0634\u064a\u0646\u063a\u062f\u0627\u0648 (\u9752\u5c9b\u5927\u5b66). \u0648\u062a\u0645\u062a\u062f \u062e\u0628\u0631\u062a\u064a \u0625\u0644\u0649 \u0642\u0637\u0627\u0639\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629\u060c \u062a\u0634\u0645\u0644 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a\u060c \u0648\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u062f\u0641\u0626\u0629 \u0648\u0627\u0644\u062a\u0647\u0648\u064a\u0629 \u0648\u062a\u0643\u064a\u064a\u0641 \u0627\u0644\u0647\u0648\u0627\u0621 (HVAC)\u060c \u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u060c \u0648\u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u062b\u0642\u064a\u0644\u0629\u060c \u0648\u0627\u0644\u0632\u062c\u0627\u062c \u0627\u0644\u0622\u0645\u0646\u060c \u0648\u0627\u0644\u062a\u0637\u0631\u064a\u0632 \u0648\u0627\u0644\u062d\u0631\u0641 \u0627\u0644\u064a\u062f\u0648\u064a\u0629\u060c \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u064a\u0627\u0647\u060c \u0648\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0628\u064a\u0626\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0639 \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0641\u064a \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0628\u064a\u0626\u062a\u0647\u060c \u062a\u0648\u0633\u0639 \u0646\u0637\u0627\u0642 \u062a\u062e\u0635\u0635\u064a \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u062c\u0648\u062c\u0644\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0642\u0635\u064a\u0631\u0629\u060c \u0648\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a\u0629 (GEO). \u0623\u062a\u0627\u0628\u0639 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0643\u064a\u0641\u064a\u0629 \u0641\u0647\u0645 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u060c \u0648\u0623\u0633\u0639\u0649 \u0625\u0644\u0649 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0639\u0631\u0636 \u0642\u064a\u0645\u0629 \u0639\u0644\u0627\u0645\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0632\u0627\u064a\u0627 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u062e\u0628\u0631\u0627\u062a\u0647\u0627 \u0628\u0635\u0648\u0631\u0629 \u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0629\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0638\u0647\u0648\u0631\u0647\u0627 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0631\u0643\u0632 \u062d\u0627\u0644\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u062c\u0648\u062c\u0644\u060c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0642\u0635\u064a\u0631\u0629\u060c \u0648\u0627\u0644\u0628\u062d\u062b \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0627\u0635\u0644\u060c \u0623\u0633\u0639\u0649 \u0625\u0644\u0649 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0642\u0646\u0648\u0627\u062a \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u062d\u0636\u0648\u0631 \u0639\u0644\u0627\u0645\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/p>\n\n\n\n<h2 id=\"lang-pt\" class=\"wp-block-heading\">Cheng Longo | Especialista em Marketing Online e Marketing Digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tenho forma\u00e7\u00e3o acad\u00e9mica em com\u00e9rcio eletr\u00f3nico e uma vasta experi\u00eancia pr\u00e1tica em marketing online, SEO e marketing digital para empresas. O meu percurso profissional abrange a promo\u00e7\u00e3o empresarial na Internet, a gest\u00e3o de websites, o marketing para motores de pesquisa, a consultoria de marketing, a gest\u00e3o de projetos, a forma\u00e7\u00e3o empresarial e a presta\u00e7\u00e3o de servi\u00e7os de marketing digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No in\u00edcio da minha carreira, concentrei-me na promo\u00e7\u00e3o de websites empresariais, no SEO para o Baidu, no SEM e na otimiza\u00e7\u00e3o de websites. Posteriormente, alarguei a minha especializa\u00e7\u00e3o ao SEO para o Google, ao marketing digital internacional e \u00e0 promo\u00e7\u00e3o online orientada para a exporta\u00e7\u00e3o, ajudando as empresas a desenvolver os seus mercados nacionais e internacionais atrav\u00e9s de motores de pesquisa, conte\u00fados para websites e outros canais digitais. Ao longo da minha carreira, desempenhei fun\u00e7\u00f5es como diretor de opera\u00e7\u00f5es de projetos na Sociedade Limitada de Consultoria em Gest\u00e3o Empresarial Aopeng de Xangai (\u4e0a\u6d77\u5965\u9e4f\u4f01\u4e1a\u7ba1\u7406\u54a8\u8be2\u6709\u9650\u516c\u53f8), consultor de marketing online na Sociedade Limitada de Equipamentos Mec\u00e2nicos e El\u00e9tricos Jiujian Tang de Xangai (\u4e0a\u6d77\u7396\u95f4\u5802\u673a\u7535\u8bbe\u5907\u6709\u9650\u516c\u53f8) e diretor-geral da Sociedade Limitada de M\u00eddia Cultural Jiuxin de Hebei (\u6cb3\u5317\u4e5d\u946b\u6587\u5316\u4f20\u5a92\u6709\u9650\u516c\u53f8). Tamb\u00e9m participei na funda\u00e7\u00e3o da marca \u00ab\u62e9\u5730\u800c\u751f\u00bb, de baijiu chin\u00eas produzido a partir de cereais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde aproximadamente 2013, tenho partilhado conhecimentos sobre marketing online e prestado servi\u00e7os de forma\u00e7\u00e3o e consultoria a empresas. Ministrei forma\u00e7\u00e3o ou prestei consultoria em marketing digital a organiza\u00e7\u00f5es como o Grupo Automobil\u00edstico de Xangai (\u4e0a\u6c7d\u96c6\u56e2), o Grupo Jingye de Hebei (\u6cb3\u5317\u656c\u4e1a\u96c6\u56e2) e o programa EMBA para executivos da Universidade de Qingdao (\u9752\u5c9b\u5927\u5b66). A minha experi\u00eancia abrange diversos setores, incluindo o autom\u00f3vel, os sistemas de aquecimento, ventila\u00e7\u00e3o e ar condicionado (HVAC), a ind\u00fastria transformadora, a ind\u00fastria pesada, o vidro de seguran\u00e7a, o bordado e o artesanato, o tratamento de \u00e1gua e os instrumentos de monitoriza\u00e7\u00e3o ambiental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que o ambiente e as tecnologias do marketing digital evoluem, a minha \u00e1rea de especializa\u00e7\u00e3o expandiu-se do SEO, SEM e promo\u00e7\u00e3o de websites tradicionais para o SEO para o Google, o marketing para o com\u00e9rcio internacional, o marketing de v\u00eddeos curtos, o marketing de conte\u00fados, a pesquisa com intelig\u00eancia artificial e a otimiza\u00e7\u00e3o para motores generativos (GEO). Acompanho continuamente a forma como os motores de pesquisa e as tecnologias de IA interpretam empresas, marcas, produtos e conte\u00fados especializados. Procuro ajudar as empresas a comunicar melhor o valor das suas marcas, as vantagens dos seus produtos e os seus conhecimentos especializados, melhorando a sua visibilidade tanto nos motores de pesquisa tradicionais como nas plataformas de pesquisa baseadas em intelig\u00eancia artificial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, concentro-me no marketing online empresarial, no SEO para o Google, na promo\u00e7\u00e3o do com\u00e9rcio internacional, no marketing de v\u00eddeos curtos e na pesquisa com IA. Atrav\u00e9s da experi\u00eancia pr\u00e1tica e da melhoria cont\u00ednua, procuro ajudar as empresas a desenvolver canais sustent\u00e1veis de aquisi\u00e7\u00e3o de clientes online, refor\u00e7ar a notoriedade das suas marcas e construir capacidades de marketing digital a longo prazo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9009\u62e9\u8bed\u8a00 \/ Select Language \u4e2d\u6587 English \u65e5\u672c\u8a9e Espa\u00f1ol Deutsch F [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-502","post","type-post","status-publish","format-standard","hentry","category-1"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u9009\u62e9\u8bed\u8a00 \/ Select Language \u4e2d\u6587 English \u65e5\u672c\u8a9e Espa\u00f1ol Deutsch F\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"ChengLong\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.longgongyi.com\/?p=502\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"zh_CN\" \/>\n\t\t<meta property=\"og:site_name\" content=\"\u7a0b\u9f99\u7684\u516c\u76ca\u535a\u5ba2 - 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